How to Target and Build Your Platform for Nearly Any Nonfiction Audience

This workshop will focus on how to creatively build your platform and reach your target audience. We will discuss the importance of platform building as a nonfiction writer and then dive right into surefire strategies that garner successful results, including tips for effectively writing different types of pieces for publication; tailoring your writing for your specific audience—including using your personal experience vs research-based writing; the importance of the pitch; using social media to connect with other writers, reporters, and editors; finding new angles and themes in your work; and how to position yourself as an expert in your field. By the end of the workshop, you will have tips and strategies necessary to grow your audience and expand your reach no matter whom you are writing for and what you are writing about.