How to Craft an Irresistible Nonfiction Book Proposal

It's become more competitive than ever to get your book traditionally published. Selling your nonfiction book idea, however, is as much a matter of positioning and platform as it is writing skill. And while you don't necessarily need a completed manuscript in hand to get a book deal, you do need a compelling business plan that shows editors and agents that you've done your homework and have a truly salable idea. Assessing your idea, your competition, and your place in the market is what this presentation is all about. In this session, Phil Sexton, Writer's Digest publisher and former book sales executive, outlines the key components of a successful nonfiction book proposal. You'll discover how to craft a proposal that's worthy of your great idea, while providing the information that publishers, editors, agents, and salespeople - even readers - need in order to commit to your book.

Phil Sexton is the Publisher of Writer's Digest. Over more than 25 years in the book business, he has served as Vice President of Sales for F+W Media, Sales Director of Adams Media, Director of Merchandising for United Magazine Company and Independent Bookseller. He is the author of five books, including The Writer's Lab and The Writer's Adventure (written under the penname Sexton Burke).