Maximizing Your Business as an Author on Amazon

You've written a great book. Now the challenge is to connect that book with readers. In this session, James Kuykendall, Amazon's Senior Business Development Manager for Kindle, discusses ways you can leverage Amazon's marketing platform to find new readers and maximize sales of your books. He'll show you how authors are using programs such as Kindle Unlimited, KDP Select, Instant Book Previews, and Amazon's book recommendation system to increase their sales and augment visibility and discovery for their books on Amazon. He'll also talk about how authors are increasingly using both traditional publishers and self-publishing tools in tandem to take advantage of the strengths that those two publishing models offer.