Advanced Social Media Skills for Selling Books: Writer's Digest Conference Session Video Download

As an author who knows the importance of having a great platform, you know the social media basics. You're blogging, tweeting, posting to Facebook, and more. But you're efforts haven't yet moved the needle on book sales. What are you doing wrong? What does it take to generate book sales with social media? And if you can't drive a direct sale, what's the next best thing? Now social media and data analytics expert Kristin McLean examines what really works for authors when it comes to motivating social media followers, and what might be wasting your time. If you're intent on driving sales of your book, you'll learn the techniques and strategies that get results in this insightful, illuminating session.

Speaker Bio

Kristen McLean is the founder and CEO of Bookigee, an innovative data and analytics company that partners with companies to produce next-generation products and services for the publishing and content industries. She is a twenty year veteran of the book publishing market, and well known for her futurist tendencies. Before founding Bookigee in 2010, Kristen was the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association founded in 1984 that networks the children's book industry. Under Kristen's leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues.