Anatomy of a Compelling (and Effective) Story

Anatomy of a Compelling (and Effective) Story

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What makes a compelling and effective story? In this OnDemand webinar, Estelle Erasmus uses examples from great stories, essays, and books and break them down to show what works and why and what makes a road into storytelling that resonates with the reader, and offers writing advice from herself and authors she's had on her Freelance Writing Direct podcast. Regardless of genre, this will help any writer with a story to tell.


Estelle Erasmus, Author of Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published (June 2023) is a professor of writing at New York University, the host of the Freelance Writing Direct podcast, and former “All About the Pitch” columnist for Writer’s Digest. She has written about a variety of subjects (health, beauty, fitness, publishing, business, travel) for numerous publications. Her articles for the New York Times and Washington Post have gone globally viral (with more than 500 comments on her New York Times piece, “How to Bullyproof Your Child”). She has appeared on Good Morning America and has had her articles discussed on The View. She has also taught, coached, and mentored many writers who have gone on to be widely published. She received the 2023 NYU School of Professional Studies Teaching Excellence Award, is an American Society of Journalists and Authors award winner, and was a cast member in the inaugural New York City production of the Listen to Your Mother storytelling show.

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