The Five Keys to Selling Your Nonfiction Book or Memoir OnDemand Webinar

The Five Keys to Selling Your Nonfiction Book or Memoir OnDemand Webinar

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Each month, hundreds of nonfiction and memoir submissions come to publishers. Submissions that do not come from agents are consolidated into a slush pile. Editors will spend no more than several minutes in an initial glance through each submission. Therefore, if your submission is going to get any consideration, you have to know what to emphasize and how to prioritize your points to make your book attractive.

Your nonfiction book can quickly stand out and get attention if it presents the 5 key aspects of a book project.

What you will learn to present:
  • The unique sales proposition: This addresses why your book is different from other books on the market that cover the same subject. We will talk about various ways to differentiate your project, while also boil your book down to one compelling sentence.
  • Good comparative titles: These titles give the publisher an idea of what other books exist on the topic and how they're selling. We will talk about Amazon and other channels to create your list.
  • Powerful marketing platform: Publishers like authors who have strong credentials as well as an ability to sell the book themselves. We will talk about the building blocks of a platform and what catches a publisher's attention.
  • Compelling Table of Contents: The TOC is the skeleton of your book. We will talk about making sure chapters flow in a logical order, and how much you have to flesh out your work before submitting.
  • Strong writing: You will need to include sample chapters to give a good indication of your writing skills. We will talk about what chapters to include with your submission, and the value of having a ghostwriter onboard if you need one.

Peter Archer is an editor at Adams Media and the author of The Quotable Intellectual and I Watch, Therefore I Am. He is the former editorial director of novels for Wizards of the Coast, creators of Dungeons & Dragons and Magic: The Gathering. He is also the author of half a dozen fantasy novels and several short stories. He lives in Wareham, MA.

Writer's Digest does not offer any refunds for the webinar. All sales are final.

OnDemand webinars do not include a critique.

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