How to Create a Marketing and PR Master Plan

Every great book needs an even better publicity plan to create buzz, find its audience, and maximize sales. This webinar will provide you with a step-by-step strategy on how to build your own publicity & marketing plan. The right publicity and marketing plan will not only help you focus your time and efforts, but make sure you hone into your target audience and continue to build exposure for your work for years to come. You will learn how to develop your brand and message, establish your platform, leverage social media, create media buzz, set up events, create compelling video content, and employ powerful marketing strategies to maximize sales pre- and post-publication.