How to Write Web Copy That Gets Great Google Rankings

How to Write Web Copy That Gets Great Google Rankings

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How to Write Web Copy That Gets Great Google Rankings

Are your clients asking you to write "SEO optimized" Web content? Are you afraid that "writing for Google" means repeating the same words over and over? Here's a news flash: If you know how to write for the Web, you can easily learn how to write fantastic, top-positioned content—without your copy sounding stilted, spammy, or dense.

Get the real facts about "SEO copywriting" (search engine optimization copywriting) in this tutorial. Since 1998, Heather Lloyd-Martin, CEO of SuccessWorks, has been teaching writers how to capture better search rankings—without making their writing sound weird, stilted, or mechanical. She's worked with freelance and in-house writers around the world, and in 2010, she created the industry-endorsed SEO Copywriting Certification training.

In this 35-minute tutorial video, you'll learn:

  • What SEO copywriting is (and isn't!), and why freelance writers are uniquely positioned to succeed in this specialized niche.
  • Why Google rewards quality content, and how it's kicking "thin" content to the bottom of the search results pile.
  • Three things every Web writer needs to know about SEO copywriting.
  • Stellar sites that show how SEO writing can shine.

If you've been afraid that SEO copywriting is "too technical," relax. This tutorial is geek-speak free and was developed by a writer, for writers.