Panel: Marketing Strategies for Authors Audio Download

The biggest challenge facing an author – whether traditionally published or self-published – is effectively promoting your work and motivating the public to buy it. There are a number of strategies for doing this right and making the best use of your time. But what if you haven't got time? What if you don't like or understand social media? Is it worth investing time and effort into setting up book signings? Are online retailers the key to success? If you're traditionally published, what are the odds you're going to get marketing support from your publisher? Should you hire a freelance publicist and, if so, what should your expectations be? You'll learn all of this and more.