What You Don't Know Can Kill Your Book OnDemand Webinar

What You Don't Know Can Kill Your Book OnDemand Webinar

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For many writers, getting an editor or agent interested in their work feels like a major victory. It certainly can be – but it doesn't mean you've won the war. There are several specific hurdles yet to overcome. If you fail to do so, it could mean a quick death for your book. These issues aren't typically shared with writers because most industry professionals don't think you can do anything about them. But they're wrong! In this webinar, WD publisher and book industry vet Phil Sexton will reveal how publishing decisions are made and books are sold. You'll learn how to:
  • Influence what the decision makers at a publishing house think about your book and what they do with it
  • Give your book the best opportunity to succeed when it's sold to book buyers at places like Barnes & Noble and Amazon
  • Give your book the best chance of finding its audience
Understanding how the business works, how publishers think, what motivates buyers, and how the public discovers your work can make all the difference between publishing success and not publishing at all. Instructor Phil Sexton has sold, marketed, published or promoted thousands of books over twenty years in the business and will show you how an insider's understanding of the industry can make your book a winner..
What you'll learn:
  • What your book faces when it's taken to "pub board"
  • How to influence the pub board decision
  • How to ensure that your book gets the best treatment from a publisher
  • How to give your book the best chance at getting on display and finding an audience

Phil Sexton is the publisher of Writer's Digest. He has worked in the book business for more than 20 years. Prior to working for WD, Phil served as Vice President of Sales for F+W Media, Sales Director of Adams Media and Director of Merchandising for United Magazine Company. In the eight years before that, he managed several independent bookstores. He has variously sold to Barnes & Noble, Borders, Amazon, Urban Outfitters and most every other major book retailer and wholesaler in the U.S. He is the author of A Picture is Worth 1000 Words and Legends of Literature.

What equipment do I need?
All you need is a computer. You will be able to view the slides and listen to the audio over the computer speakers or over your telephone.

Writer's Digest does not offer any refunds for the webinar. All sales are final.

OnDemand webinars do not include a critique.

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